The essentials

Long-lasting products with style you only need to buy once. Our products are handpicked for the modern mother looking for longevity.

Uncomplicated

Eco-friendly, plastic-free and safe products for Moms, Babes & Tots. We curate boxes with your best interests in mind.

3 Ingredients for a Minimalist Family

Simplicity In The Playroom

Simplicity In The Playroom

Kids need less toys. Less toys make room for more creativity and happiness. It’s that simple. You can read many articles out there about how toys are the building blocks of how children understand the world, and how they teach...

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Simplicity At Home

Simplicity At Home

Home is most likely where you spend the majority of your downtime with your kids. It’s your home-base, literally, and where you come to rest with those you love. It’s familiarity, comfort, and warmth. Despite the intention of a “home”,...

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Simplicity On-The-Go

Simplicity On-The-Go

Minimizing in the home is fantastic but because we are creatures who move, your home is not the only place that can be simplified. For many, travel - whether it’s to the grocery store or on a plane - is...

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Why You Should Always Choose Wooden Toys

Why You Should Always Choose Wooden Toys

Wooden toys hold a plethora of benefits. While plastic toys are easily accessible, inexpensive and seemingly provide the same value as wooden toys, they are generally unsafe for children and do not produce the same benefits as wooden toys. Wooden...

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